One of the most important documents a company produces is its annual report. The annual report is an opportunity to report what the company has done and its future vision. The readers should be drawn into the report and feel connected with the company. High quality, compelling photos can speak directly to and connect with the reader about the company’s vision and message.
Annual reports are one of the essential marketing features a public company will produce. Hence, the photos must link to the company’s message succinctly and dramatically. Annual reports need photos that enable the viewer to perceive the company in motion. More than a ‘behind the scenes’ glimpse at what happens during the day, the annual report should highlight the organization’s viewpoint and vision. It’s a place to tell your company’s
The individual photographs for your company will vary from that of a competitive company. However, some standard shots must be included in an annual report project. Photos of the senior management team, products, and locations related to the business, recent successes for the company, or any other photographs that communicate its brand and vision should be part of the annual report.
Annual reports it’s a high-quality, full-color publication that may be on show for years, even if your company chooses only to produce a digital version of the annual report – quality matters.
The photos utilized in the report will assist in setting the publication’s tone and should not be left to chance. You are investing in images that capture the imaginations of viewers and communicate your corporate message.
Now is not the time to cut costs. Like all quality things, it will eventually save you time and money with high-quality, unique useable photos. Choosing a corporate photographer who has experience shooting for annual reports will be worth the investment.
Have more questions? Ernest Price Photography is an expert at bringing corporate stories to life in photos. When you’re ready to plan your annual report project, let us help you tell your story in a meaningful way.