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The soundest investment you will ever make.

Ernest Price

Status is online

Ernest Price

Rhode Island Portrait Photographer, ExecutivePortrait, Event, Corporate Headshot … See more

professional headshot may be expensive, but it is an investment in the future. The soundest investment you will ever make. It will not only enrich life, but It will also enhance the lives of all those around you. Headshots are a beneficial way of introducing yourself to people who may not have a chance to meet.

Imagine this; you are searching for a job on the web. The job announcement further states that female applicants are encouraged to apply. There are 50 applicants, and almost all of them meet the requirements. So, how does one stand out from the competition? A professional headshot, especially on a social network website, makes a tremendous difference. Not only will one call recognition to you, but it will accentuate you as someone who is professional. Professional headshot as a subtle way to introduce you to potential employers. Any employer will acknowledge a professional headshot and appreciate the effort put in by the applicant. Any credible company looking to hire on LinkedIn that comes across your professional image will take notice and move forward to look into professional qualifications with enthusiasm. For this reason, a professional headshot will ensure that you leave a lasting impression on the viewers.  A professional headshot may be expensive, but it is an investment in the future.

Photography and Video services for corporate events in Rhode Island and Massachusetts
Photography and Video services for corporate events in Rhode Island and Massachusetts

Want to turn a ho-hum Christmas party into a memorable one?

Ernest Price

Status is online

Ernest Price

Rhode Island Portrait Photographer, ExecutivePortrait, Event, Corporate Headshot … See more

It’s that time of the year again. Rhode Island once again transforms into a Christmas fairytale and magical winter wonderland. The streets lined with dazzling Christmas lights. Are you feeling the Christmas spirit yet? If you’re one of the many tasked with organizing your company Christmas party, we’ve got a few ideas for you. Why not do something different for a memorable company event this year? Here are 7 creative ways for you to pull off a legendary company Christmas. One that even Santa would be proud of.

1. Make it a themed party

Give people a reason to dress up in goofy costumes! Pick a cool theme though, such as an 80s retro theme. Think groovy mirror balls, fluorescent colors, rubik’s cubes and retro telephones with the dial. If you like the sound of that, read these general tips on throwing an 80s-themed corporate Christmas party. If your colleagues and bosses are open to the idea of taking the party out on the streets, you could also organize a themed Christmas market stroll. Just like a Chamber-sponsored Christmas Stroll, you’ll be checking out Rhode Island’s most happening Christmas markets but dressed to the theme. Not suitable for big groups for coordination purposes, but ideal for small groups of up to 15 people.

2. Set up themed photo booths with Christmas props

To make it even more memorable, you could also set up self-operated, themed photo boothscomplete with Christmas props. Examples include Santa hats, mustaches, and reindeer antlers. Go on; you know you want to. The machine prints out photos on-the-spot and include the company logo for added branding. What could be funny than ridiculous group pictures of your colleagues and bosses?

3. Publicize it on social media

This is more than just a company Christmas party. It’s an opportunity for positive employer branding. Remember that people tend to focus on job-hunting in the new year. This is the ideal time to promote your company’s friendly and down-to-earth working culture. Your employees will be taking selfies during the party. You know they will. Ask them to post their pictures on Instagram and Facebook with branded hashtags (e.g., #ELPriceLLc). Your company’s social credibility will see a huge boost.

4. Hire a professional event photographer

There are many reasons to hire a professional event photographer. One of the key goals is to capture those valuable moments in a beautiful yet natural ambiance. Everyone wants to look good, but it’s just as essential to preserving those memories candidly. Here are a few more reasons why you should consider leaving it to the pros if you’re still undecided. High-quality photos of the event are valuable for social media marketing. They will further strengthen positive employer branding for the company.

5. Broadcast live on Facebook and Instagram

Ask the event photographer to broadcast live videos of the event on your company’s social media feeds. People love short videos, especially when they’re live. Being active on social media shows that your company is relevant and up-to-date on the latest trends. If you’re looking to attract talented Millennials into your workforce, you’ll want to stay social.

6. Share photos post-event

Make the most of those incredible photos. Share them on Facebook and Instagram, making sure to tag employees for added exposure and visibility. If possible, add personalized captions under each photo as short narratives. This makes it more impressive and relatable to viewers.

7. Turn prints into branded greeting cards

Choose the best photographs to turn into personalized greeting cards for the staff. It would make for a simple but unique keepsake of the party. We’re so used to our digital lifestyles that it’s nice to have a real photo we can hold in our hands for a change. As a bonus, you can also incorporate the company logo for clever branding.

We’ll be waiting to see your company Christmas celebration on social media. Tag us in your posts, or better yet, talk to us about your event photography needs in Rhode Island and Southern Massachusetts.

LINKS TO THIRD PARTY SITES

ELPriceLLc Ltd.and Ernest Price. Web Site may contain links to other Web Sites (“Linked Sites”). The Linked Sites are not under control of ELPriceLLc Ltd.and Ernest Price is not responsible for the contents of any Linked Site, including without limitation any link contained in a Linked Site, or any changes or updates to a Linked Site. ELPriceLLc Ltd.and Ernest Price is not responsible for webcasting or any other form of transmission received from any Linked Site. ELPriceLLc Ltd.and Ernest Price is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by ELPriceLLc Ltd.and Ernest Price of the site or any association with its operators.

BankRI 2018
BankRI 2018

Video Success depends on five rules:

Ernest Price

Status is online

Ernest Price

Rhode Island Portrait Photographer, ExecutivePortrait, Event, Corporate Headshot … See more
ELPriceLLc Photography, and Video produced lots of video for our clients, and we have learned some valuable lessons along the way.

1. Create it about Your Viewer

Ten seconds is how long you’ve got to seize the attention of your spectators in a video clip. According to research, 20% of your spectators will click away in 10 seconds or less if they feel it is not worth viewing. Right up front, you have to make it clear why they should be watching your video. Think about the viewer needs, are they there to find a resolution, be entertained or donate money? That will help to shape your information so you can make the video message perceptible.

2. Keep the Message Short

Make the video 60 seconds or less. Usually, you will lose 1/3 of your viewers at 30 seconds, 45% of them near 1 minute and approximately 60% by 2 minutes. Those numbers remain the same no matter how long the video is. Saying what you need to say – quickly. It’s not an excuse for executing rushed extremely poor quality videos. They should still be entrancingly composed and produced videos, keep them short.

3. Reduce, Recycle & Reuse

Working with the right production team means you can produce original and compelling online videos. Throughout pre-production, think about the continuation of the material you shoot, and how it can be re-purposed for later campaigns. Investing in a skilled Video crew to shoot a series of high-quality media that you can re-edit for years to come is a smart purchase. Make sure you get hold of high-quality copies when the project is done so you can leverage that material for future campaigns. After all, it has already been budgeted approved and paid for – so it pays to re-use it if you can.

4. Two seconds can make a world of difference

There is a saying in video marketing that “it never pays to post and pray.” Videos that load slowly on your page are far more likely to be abandoned. A recent study of millions of videos suggested that viewers begin abandoning after two seconds of delay and that viewers who receive a rebuffering delay of 1% will play 5% less of the video when compared to someone who didn’t experience rebuffering. A lot of social media platforms optimize videos for you, but it’s essential to ensure your viewing experience is a positive one. All that tech talk of H.264, MP4, HMTL5, bit rates, and screen sizes can seem overwhelming, but that is no reason to avoid video marketing projects. Speak to your production company about what works best for you when they export your deliverables because those two seconds CAN make a world of difference.

5. Analyze your data

The analytics gathered from video viewers is of excellent strategic value and a great indicator of where your video is going off tracks? ensuring you have a comprehensive video analytics plan in place will help you understand who’s watching, how long they stay engaged and exactly when they click away. That’s valuable information to focus your message and target it more efficiently tomorrow.

With these tips, your video will be composed to achieve success. There is nothing to lose and about 400% more profit waiting to be made with a successful video campaign.

Ernest Price Photography and Video Production
Ernest Price Photography and Video Production

Refresh your brand with video!

Ernest Price

Status is online

Ernest Price

Rhode Island Portrait Photographer, ExecutivePortrait, Event, Corporate Headshot … See more

You founded your company; you made your business, you created a client base, but you still miss something: something more creative, more attractive, something that can make clients remember your company. Well, what you need is a distinctive appearance for your brand. You need to refresh your brand with branding video.

Imagine that you need to communicate to your clients but also the world around you what is your brand. Will you do it with a dull, an old concept? Or will you try something new, something that will engage and attract potential clients and investors? Of course, you will try something new, something that will invigorate your brand. You can do so by using branding video that captures your passion, your dream, and your personality and presents all of that to customers through your smile. And a good visual composition, of course!

Branding Video

Maybe you thought that video taken with your smartphone was enough to communicate your style and your concept. Competitors, ordinary people, everyone now is using video to teach, to know what’s going on and what their favorite people in the world are doing. And everyone is trying to keep up with the positive perception of themselves. A video taken with your smartphone is not enough anymore for your brand. You need to ask for help, call a videographer, articulate your brand, let the creativity flow and your video will be original, authentic and engaging! There’s nothing better than a video to refresh your brand! Putting yourself in the hands of a professional, and you will have the opportunity to increase your business, attracting new customers, save time and money on marketing campaigns, and you will give to the world an authentic and professional perception of yourself and your brand.

Ernest Price Photography and Video Production

When Should I Pay for Professional Video?

Ernest Price

Status is online

Ernest Price

Rhode Island Portrait Photographer, ExecutivePortrait, Event, Corporate Headshot … See more

Knowing when to hire a pro to shoot & edit your video will serve you will.

I didn’t have to think long, and this goes back to a question that I get asked all the time when should I hire a pro and when should I DIY my videos. There’s a time and a place for both and knowing the difference will serve you well in the long run so let’s talk about when. If you are going to charge people for a product or service, you should employ a professional to shoot and edit your videos or invested some money in yourself to learn how to create professional looking videos.

Something to keep in mind, is a good video isn’t cheap and cheap videos isn’t satisfying. When you’re thinking about a video, it should be a line item in your budget. Spending money on video shouldn’t be an afterthought. Think about it from your customers perspective, and they will potentially buy something from you after watching your video. Since it takes only seconds to make a first impression and this may be someone’s first impression of you, your product or service. What kind of impact do you want to make? When you see a video that has high production value, high-quality audio and is overall a very polished and professional looking you make assumptions about that person, product or service and what they’re bringing to the table. On the other hand, if you see a homemade video that has bad audio lousy lighting, you’re going to make assumptions about them. Maybe they’re not as professional, perhaps their level of expertise is not high enough it.

If you always want to give it your best effort and put your best foot forward making the first impression count, hiring a pro to shoot your videos or invest some money in learning how to DIY at a higher level. It’s your best bet for making that great impression with potential customers. Revealing who you are, what your company values and how you handle business. A video leaves a lasting impression. What impression will you leave on viewers?

Photographer Ernest Price
Photographer Ernest Price

Networking: How to Get it Right!

Ernest Price

Status is online

Ernest Price

Rhode Island Portrait Photographer, ExecutivePortrait, Event, Corporate Headshot … See more

Technology and social media have transformed the networking scene. That does not mean networking is a thing of the past. Many business executives say that in-person meetings are needed for long-term business relationships.

If you’re looking to score a big contract, an in-person encounter is the soundest way to get your offering across. Personally, meetings are more intimidating than online networking, which is why many people evade it and lose the advantage it can bring to the bottom line of their business. In this article, we bring you some tips that will help you sail through the awkward face-to-face in in-person gatherings and jump right into stimulating conversations.

(1) Start a Conversation

Starting a conversation with a big group can be frightening, but you can participate in on the discussion with the right strategy. Start your evening off by introducing yourself to one person who is alone and would be willing to talk to you. Start powerful and make an impression by using your skillfully constructed elevator pitch. Your first connection is your opening to meeting more people. Maybe the person you talked to came with friends and can help you break into more relevant groups. Then, you can deliver your message to a broader audience.

(2) You Don’t Have to Work the Room

What we suggest by this is that you should not try to talk to as many people in the room as possible. It will be much more fruitful if you stick with relating to a few people and work to establish a connection with them. When you’re in front of the special person, do everything you can to catch their interest and keep the conversation moving.

(3) Exiting Conversations

The purpose of in-person networking is to make relationships; not meet as many people as you possibly can. Therefore, you should not speed through conversations. But, sometimes when you recognize that communication is not going anywhere, you must abandon ship. Whether you are conversing with someone who does not choose to listen to your side of the story or someone who is just consuming your time with talk about their workplace, you should still end the conversation respectfully. If you find that the talk is not going to end up in a relationship, say something like “Have you seen Mr./s. X from Company Y? I’ve been searching for them the whole evening.” This way, you will be able to avoid the dialogue without insulting anyone.

(4) Stay on Topic

When you are sharing data about your business, stay on topic and keep it short. You can probe into details later, but frequently, people will lose interest if you fail to cut to the chase. The key to productive networking is building compatibility; if others cannot appreciate what you are trying to say, a relationship will never happen.

(5) Following Up

We’ll say it anyway. If you blow all your money and time to network and don’t follow up with potential consumers, it has all been for nothing. Take charge and follow up on your conversation to build stable relationships!

Tag us in your posts, or better yet, talk to us about your photography needs in Rhode Island and Southern Massachusetts. We deliver high-end visual solutions for clients.

Ernest Price Photography & Video Production
Ernest Price Photography & Video Production

“I’m not feeling connected.”

Ernest Price

Status is online

Ernest Price

Rhode Island Portrait Photographer, ExecutivePortrait, Event, Corporate Headshot … See more

I was talking to a friend today, and he said I’m always watching for new sources of inspiration.

Anyway! We ran, a little social research. We needed to know what made visitors want to connect to become friends, clients, fans. We asked a group of people the identical question: “What are the 3 things you need to identify with a person before wanting to connect with them?” You’ll never guess what followed next, everyone said the same thing:

(1) Common ground

i.e., an individual detail that is relatable (think where you’re from)

(2) Similar conflict

Like some past or present difficulties that you both have in common.

(3) Same spirit, same vibe

You know when you click with someone? Well, that!

Common ground and common conflict can both be given in content writing. You can communicate where you’re from, share aspects about your life that people can relate to, and the same with common conflict.

One thing that you CAN’T show in content writing is your spirit or vibe.  So how do you communicate THAT over the Internet? Video!

A video website welcome, about us page, lets people get a sense of your spirit, your vibe. Now conditions are favorable; prospects are good. Mostly, it’s all about turning your home page into a personal introduction that makes people want to connect with you. Add video to your page can be a baffling first step to take alone. If you are feeling this way, we would suggest working with an agency or professionals to get your videos done. By working with professionals, you can enjoy the process as a team of people work to develop a beautiful video that’s focused on generating results. If you would like us to be part of your team, reach out to us, and we’ll help you get there.

What do you think?

So, have I got you thinking? Do you agree or disagree? Do you have a video plan or strategy in how you engage with people using social media? I’d love to know. As always, please leave your comment below (even if it is a “thank you for your article!” comment!)

Ernest Price Photography & Video Production
Ernest Price Photography & Video Production

“I’m not feeling connected.”

Ernest Price

Status is online

Ernest Price

Rhode Island Portrait Photographer, ExecutivePortrait, Event, Corporate Headshot … See more

I was talking to a friend today, and he said I’m always watching for new sources of inspiration.

Anyway! We ran, a little social research. We needed to know what made visitors want to connect to become friends, clients, fans. We asked a group of people the identical question: “What are the 3 things you need to identify with a person before wanting to connect with them?” You’ll never guess what followed next, everyone said the same thing:

(1) Common ground

i.e., an individual detail that is relatable (think where you’re from)

(2) Similar conflict

Like some past or present difficulties that you both have in common.

(3) Same spirit, same vibe

You know when you click with someone? Well, that!

Common ground and common conflict can both be given in content writing. You can communicate where you’re from, share aspects about your life that people can relate to, and the same with common conflict.

One thing that you CAN’T show in content writing is your spirit or vibe.  So how do you communicate THAT over the Internet? Video!

A video website welcome, about us page, lets people get a sense of your spirit, your vibe. Now conditions are favorable; prospects are good. Mostly, it’s all about turning your home page into a personal introduction that makes people want to connect with you. Add video to your page can be a baffling first step to take alone. If you are feeling this way, we would suggest working with an agency or professionals to get your videos done. By working with professionals, you can enjoy the process as a team of people work to develop a beautiful video that’s focused on generating results. If you would like us to be part of your team, reach out to us, and we’ll help you get there.

What do you think?

So, have I got you thinking? Do you agree or disagree? Do you have a video plan or strategy in how you engage with people using social media? I’d love to know. As always, please leave your comment below (even if it is a “thank you for your article!” comment!)

Photo by Photographer Ernest Price
Photo by Photographer Ernest Price

Understanding The Impact of Photography?

Ernest Price

Status is online

Ernest Price

Rhode Island Portrait Photographer, ExecutivePortrait, Event, Corporate Headshot … See more

Understanding How Important Photography is to Corporate Branding

Corporate photography is a method by which companies express their personality, uniqueness, and professionalism to clients, and realizing this could help you land a profitable project. Corporate photography of the past was limited to images of grinning professionals and handshakes of people in business attire. Usually, these images selected from stock photos agency.

In the dog-eat-dog universe of business nowadays, companies understand the value of using a corporate photographer to create a distinct personality of the company as well as of their employees.

Aforementioned is entirely about branding a company in the subconscious and emotions of customers, giving a distinct view of the business that not only creates a bond with customers but also separates the business from the competitors.

Corporate photography produced in branding requires images that will succeed on websites, in brochures, and most prevalently on social media. Unique photographs include on-location photographs or headshots of the company administrators, team photos, images of the office environment of the company, pictures of products and services, and even corporate events or meetings, being uploaded to Twitter and Facebook in real time or used in next publicity ideas.

Successful branding through photography is a distinct style or look that the company has established and achieved this by the consistent execution of specifically defined points over a period. This is the secret to branding with photography, especially in a saturated and competitive environment. It is essential to create a relevant and memorable brand through photography that is not only influential but also genuine.

The capability of photography should be utilize to its best result to catch the eye of the masses and to express everything possible about the brand visually.

Sensing a Connection

Photography used for branding must start with company managers and additional personnel and employees. Headshots are essential, but in the dog-eat-dog world, it is necessary to be creative with these photographs so clients can sense a connection.

Aforementioned suggests attempting to avoid the traditional pose that seen throughout the web, in some abundance of brochures. This pose is of a person in three-quarter view from chest-level and with the solid neutral background. This type of image says the company is traditional, reliable, and without issue. It is also challenging to instill any brand commitment without some personal relationship.

Some standards of companies or professions do require a certain degree of traditional style when it comes to headshots. For example, the fashion that people want from a law firm needs to be one of professionalism and trust.

Aforementioned implies that wacky headshots would not be suitable; however, it is still essential to fuse a touch of contemporary vision with the traditional style that is lacked. Whether the headshots are traditional or more modern, they should reproduce a consistency between what is posted on social media and the company website.

Corporate headshots will help to promote the company; they will increase perception with business contacts, as well as improve the support of outstanding employees for the company. Brand comprehension achieved when utilizing consistent corporate headshots, and a high level of connection will be acknowledged. It is imperative to create an outstanding first impression by the use of headshots that are relevant to the company.

Co-workers Group Photography

Typically in corporate branding is team photography. This is a perfect way of providing customers a feeling for the organization as a whole. It is also a way to draw new and skilled workers to the brand. Many contemporary companies are moving for the quality of differentness over compliance, prior to a specific dress code. There may be a particular fashion of dress that is appropriate for different business models, but in a very competitive and creative market, avoiding the feeling of conventionality can be beneficial.

In reality, this along with using non-traditional locations for the photography can help boost the company’s lifestyle and character.

Samples of the following are pictures of team members taken at a yoga event, instead of just standing underneath signage in the office.

It helps when taking team photos to make the photography session carefree and enjoyable. An excellent way to communicate a genuine impression of the character and cultures of the office setting take candid shots of the team at work.

Interior Design & Offices

While photographing the team in their environment will capture some of the character and culture of the business, photographing the office design itself speaks to the industry and narrative of the company. Knowledge of interior architectural photography is a must when shooting office spaces. The workspace is an honest representation of the company or corporation. It is necessary to capture the office design and any related branding within the environment through photography to communicate the feel and to create a connection to the brand.

Photos of Products & Services

Pictures of the products and services validate more than merely the products & services that sold, but also the brand itself. If the company is service oriented these photos will include images of employees that are in action. These photos need to capture the encounter of the client.

When selling products, the images should be excellence shots and engaged shots, both of which will agree with the branding and packaging design. All details of the photos should enhance the product and the brand, rather than distract.

Banking on the products, it may be required to conceive how-to photo manuals that will support consumers in how to use the products. These are infographics; photographic images that are designed to explain how a product and service work. This process, photographic elements are joined with perhaps several words to explain a complex concept, rather than demanding purchasers to read long paragraphs to describe the same ideas

Corporate Event Photography

Ultimately, corporate branding can be achieved within corporate event photography. Aforementioned involves taking pictures of employees and guests attending a corporate event. These events may incorporate receptions, conferences, holiday or birthday parties, or even sales events. In this process, potential employees and consumers can see the personality and culture of the company in life outside of the office.

It is merely a different way to represent what the brand is all about while allowing moments for people to connect to the brand in a truly personal way. Creating a brand with photography requires developing interest, being consistent, being unique, revealing the personality of the brand, and exposing products accurately and flawlessly.

Photographic branding demands products and services to be present in the most alluring way, the photographic technique to stay consistent as the brand is also consistent. Its necessary to be unique from other commodities in the business, to put a face on the products or services in such ways that enable the public to recognize and relate with the brand, and eventually to make the brand the star in the photography and not the props or styling.

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